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We pledge for diversity on International Women’s day


Today, 8th of March 2023 is a perfect day to highlight the importance of diversity and in particular the wider cycling industry of which we are part when selling sustainable Ebikes from Germany.

We are proud members of The Bicycle Association of Great Britain and have signed their pledge for DIVERSITY IN CYCLING.

“We are committed to creating a diverse, equitable and inclusive workplace culture, with balanced representation at all levels. We will create an environment where everyone feels respected, supported and empowered to build a sustainable, resilient, competitive cycling industry, unlocking more value for us all.”

Global research shows that fixing our diversity problem is essential for sustainable industry growth, unlocking more value by:

-Growing sales, reaching out to new, diverse customer audiences
-Improving profitability, through increased innovation and better decision making
-Recruiting and retaining better talent!
– and so much more

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